Minecraft has been a sales juggernaut for many years now, and is looking to keep that momentum by expanding in China. A licensing deal has been reached between Mojang, parent company Microsoft, and NetEase, Inc. to develop a localized version of Minecraft for the Chinese market. Both PC and mobile platforms are in the works, and the deal is set for a five-year exclusive period.
“We are excited to bring Minecraft to Chinese audiences, and expect our large online community to embrace this preeminent game,” said William Ding, CEO and founder of NetEase, Inc. “With our deep understanding of the Chinese market and our ability to successfully launch world-renowned online and mobile games, we offer a strong platform for the introduction of Minecraft to China’s vast user base. We believe this cooperation could leverage the strengths of both Mojang and NetEase, as well as provide the world’s largest audience with a superior user experience.”
Minecraft officially launched in 2011, and has received numerous global awards and accolades. There are more than 100 million registered Minecraft players of all ages in nearly every country in the world.