The upcoming Assassin’s Creed movie, and other planned releases like The Division and Watch Dogs, is “not about making money,” according to Alain Corre, Executive Director of Ubisoft’s Europe operations. Instead, Ubisoft views these projects as marketing for future game installments, and is more interested in generating brand awareness than a big payday at the box office.

Corre told MCV, “Although we will make some money, it is not the purpose of this movie. The purpose is to bring Assassin’s Creed to more people. We have our core fans, but what we would like is to put this franchise in front of a lot more people who, maybe, will then pick up future Assassin’s Creed games.

Assassin’s Creed is scheduled for a December 21, 2016 release, just five days after the first Star Wars anthology film, Rogue One.

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Source: MCV UK